The Road to Nowhere: Why Uber Failed to Conquer South Korea
In 2013, Uber, the ride-hailing giant, entered the South Korean market with high hopes of replicating its global success. However, just five years later, Uber announced its departure from the country, citing an “unsustainable” business environment. This move left many wondering: what went wrong? In this article, we’ll delve into the factors that led to … Read more