Does Putting Links in Comments Work? A Comprehensive Guide to Commenting for SEO

The internet is a vast and interconnected web, and backlinks are the threads that tie it all together. From a search engine’s perspective, backlinks are a powerful signal of a website’s authority and relevance. In the ever-evolving landscape of SEO, the question of whether putting links in comments works has become a topic of constant debate.

While some see it as a cheap and easy way to boost rankings, others consider it a risky and potentially harmful strategy. In this comprehensive guide, we’ll delve deep into the world of commenting for SEO, exploring the pros, cons, and best practices to help you decide if it’s right for your website.

The Allure of Commenting for SEO

The allure of commenting for SEO is simple: it offers a seemingly effortless way to build backlinks. By leaving valuable comments with a link to your website on relevant blogs and forums, you can potentially gain exposure and improve your search engine ranking.

However, the effectiveness of this strategy is not as straightforward as it might seem. Search engines are constantly evolving their algorithms, and what worked in the past may not be effective today. Let’s examine the pros and cons of using links in comments to understand the reality behind this strategy.

Pros of Linking in Comments

While not a silver bullet for SEO success, linking in comments can offer some benefits:

1. Potential for Backlinks: One of the main advantages is the potential to acquire backlinks. While not all backlinks are created equal, a relevant comment with a link to your website can be valuable, especially if it’s on a high-authority website.

2. Increased Brand Awareness: Leaving engaging comments on relevant websites can help you build brand awareness and establish yourself as a thought leader in your industry. A consistent presence in online communities can lead to more organic traffic to your website.

3. Building Relationships: Commenting is a great way to engage with other industry professionals and build relationships. These relationships can lead to collaborations, partnerships, and even guest posting opportunities – all of which can positively impact your SEO.

Cons of Linking in Comments

However, it’s crucial to be aware of the potential drawbacks:

1. Spam Filter Risk: Many websites have sophisticated spam filters that detect and block comments with excessive links or promotional content. This can lead to your comments being ignored or deleted, wasting your time and effort.

2. Low-Quality Backlinks: Backlinks from comment sections are often considered low-quality. Search engines are becoming increasingly sophisticated at identifying and devaluing such backlinks, potentially harming your website’s ranking.

3. Negative User Experience: Comments filled with links can be distracting and detract from the user experience. This can lead to a negative perception of your brand and potentially drive users away from your website.

4. Reputational Damage: If your comments are flagged as spam or are deemed irrelevant, it can negatively impact your brand’s reputation. This can damage your online presence and make it harder to gain trust from potential customers.

Best Practices for Commenting for SEO

Given the potential risks and benefits, it’s essential to approach commenting for SEO strategically and responsibly. Follow these best practices to maximize your chances of success:

1. Focus on Value, Not Promotion: Prioritize providing valuable and insightful comments that contribute to the conversation. Avoid blatant self-promotion and instead focus on offering genuine value to the readers.

2. Choose Relevant Websites: Comment on websites that are relevant to your industry and target audience. Ensure the website has a good reputation and receives significant traffic to maximize your reach and potential backlink value.

3. Use Anchor Text Carefully: The anchor text you use for your links can influence your SEO. Choose relevant and natural anchor text that reflects the content of your website. Avoid keyword stuffing and overly promotional anchor text.

4. Be Patient and Consistent: Building backlinks through comments takes time and effort. Be patient and consistent in your efforts, and don’t expect overnight results.

5. Moderate Your Comments: Monitor your comments regularly and remove any that are flagged as spam or receive negative feedback. This will help maintain a positive online presence and improve your brand’s reputation.

6. Consider Alternative Link Building Strategies: While commenting can be a part of your SEO strategy, it shouldn’t be the only focus. Explore alternative link building techniques, such as guest blogging, broken link building, and outreach campaigns, to diversify your backlink profile.

Conclusion: Commenting for SEO – A Balanced Approach

Commenting for SEO is a complex strategy that requires careful consideration and execution. While it can provide some benefits, it’s important to be aware of the potential risks and avoid practices that could harm your website’s reputation. By focusing on adding value to online communities, using relevant and natural anchor text, and being patient in your efforts, you can maximize your chances of success.

Remember, building a strong online presence takes time and dedication. Prioritize high-quality content, engage with your audience, and utilize a diverse range of link building strategies to achieve sustainable SEO success.

Instead of relying solely on commenting for backlinks, consider it as one tool in your larger SEO toolbox. By adopting a balanced and strategic approach, you can leverage the power of commenting to enhance your online presence and drive organic traffic to your website.


1. Can you explain how putting links in comments can be beneficial for SEO?

Putting links in comments can be beneficial for SEO because they can help to build backlinks to your website. Backlinks are a key ranking factor for search engines, and having more backlinks from high-quality websites can help to improve your website’s visibility and rankings. Additionally, comments can help to drive traffic to your website, as people who are interested in the topic of the comment may click on your link to learn more.

However, it is important to note that not all comments are created equal. Comments that are simply promotional or spammy are unlikely to be beneficial for SEO, and may even harm your website’s ranking. To maximize the benefits of comment links, it is important to focus on creating high-quality, engaging comments that add value to the conversation.

2. What are some examples of high-quality, valuable comments that can help SEO?

High-quality, valuable comments that can help SEO are those that engage with the topic of the article or blog post and provide useful insights or information. This could include sharing your personal experiences, asking thoughtful questions, or providing relevant resources. For example, if you’re commenting on an article about the best web hosting services, you could share your experiences with a particular hosting provider or link to a resource that compares different hosting plans.

It’s important to avoid simply dropping a link without any context or engagement. Instead, use the comment section as an opportunity to build your reputation as a knowledgeable and trustworthy source in your industry. By providing valuable content, you’re more likely to attract attention and earn a backlink that will benefit your SEO efforts.

3. What are some tips for writing comments that get noticed and earn backlinks?

To write comments that get noticed and earn backlinks, it’s essential to focus on quality over quantity. Instead of dropping generic comments on every blog post you come across, aim for a smaller number of high-quality comments that add real value to the conversation. Engage with the content, offer insightful opinions, and provide relevant resources that demonstrate your expertise.

Additionally, consider targeting blogs and websites that are relevant to your niche and have a high domain authority. By focusing on high-quality websites with a strong readership, you’re more likely to get noticed and earn a backlink that will carry significant weight in the eyes of search engines.

4. What are some risks associated with leaving links in comments?

While putting links in comments can be beneficial for SEO, it’s important to be aware of the risks associated with this practice. One risk is that your comments may be flagged as spam by website moderators or automated spam filters. This can result in your comment being deleted, or even your IP address being blocked from the website.

Another risk is that your links may not be seen by the website’s audience. If the comment section is crowded or inactive, your comment may get lost in the shuffle and your link may go unnoticed. Additionally, some websites may have strict policies against links in comments, so it’s important to read their terms and conditions before posting.

5. What are some strategies for getting your links noticed in comments?

To increase the chances of your links being noticed in comments, consider strategically placing them within your comments. Instead of simply dropping a link at the end of your comment, try to integrate it naturally into your message. For example, you could use the link to support a point you’re making, or to provide additional information on a topic you’re discussing.

You can also use anchor text that is relevant to the link’s destination. This can help to improve the relevance of the link in the eyes of search engines. Finally, consider responding to other comments and engaging in the discussion. This can help to keep your comment visible and attract more attention to your link.

6. Is it ethical to use comment links for SEO?

The ethics of using comment links for SEO is a complex issue. Some people believe that it is a legitimate SEO tactic, while others argue that it is a form of spam. There is no clear consensus on this issue, and ultimately it is up to each individual to decide what they believe is ethical.

It is important to be mindful of the impact of your actions on the website you are commenting on and on the online community as a whole. If you are using comment links to build backlinks, it is important to do so in a way that is transparent and beneficial to the website owner and its visitors.

7. Are there any alternatives to using comment links for SEO?

There are many alternatives to using comment links for SEO, including guest blogging, forum posting, and social media marketing. Guest blogging involves writing articles for other websites in your niche, which can help to build backlinks and drive traffic to your website. Forum posting involves participating in online forums and sharing valuable information and resources. Social media marketing involves using social media platforms to promote your website and connect with potential customers.

These alternative methods can be more effective than comment links because they allow you to create high-quality content that is more likely to be shared and indexed by search engines. They can also help to build relationships with other professionals in your industry and increase your brand awareness.

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