How to Create a SurveyMonkey Questionnaire: A Comprehensive Guide

SurveyMonkey is a powerful tool for collecting data and gathering valuable insights. Whether you’re conducting market research, gauging customer satisfaction, or simply seeking feedback on a new product or service, a well-crafted questionnaire is essential.

This comprehensive guide will walk you through the process of creating a SurveyMonkey questionnaire, from choosing the right question types to optimizing your survey for maximum participation and response.

1. Sign Up for a SurveyMonkey Account

The first step is to create a SurveyMonkey account. This process is straightforward and can be completed in a matter of minutes. Head over to the SurveyMonkey website and click “Sign up.” Choose a plan that best suits your needs, whether it’s the free basic plan or a paid option with additional features.

2. Choose a Template or Start from Scratch

SurveyMonkey offers a wide array of pre-built templates for various survey purposes, such as customer satisfaction, employee engagement, or event feedback. These templates provide a solid foundation and can save you time, especially if you’re a beginner.

Alternatively, you can start from scratch and design your questionnaire entirely from the ground up. This gives you complete control over the questions, layout, and overall structure.

3. Define Your Survey Objectives

Before diving into the questions, it’s crucial to define your survey objectives. What do you hope to achieve with this survey?

For example, you might aim to:

  • Understand customer preferences for a new product.
  • Measure customer satisfaction with your services.
  • Gather feedback on a recent marketing campaign.
  • Assess employee morale within your organization.

Clearly defining your objectives will ensure you ask the right questions and collect the data you need to achieve your goals.

4. Craft Compelling Questions

The heart of any survey lies in its questions. Here’s how to formulate effective questions:

a. Keep it Simple and Clear

Avoid jargon, technical terms, or overly complicated language. Your questions should be easy to understand and interpret for everyone.

b. Focus on One Topic per Question

Don’t try to squeeze multiple concepts into a single question. Each question should address a specific aspect of your survey objectives.

c. Use Neutral Language

Avoid leading questions that could bias respondents’ answers. For example, instead of asking “Do you find our customer service excellent?”, ask “How would you rate our customer service?”

d. Provide a Range of Answers

Offer respondents a variety of options to choose from, including:

  • Multiple Choice: This allows respondents to select one or multiple options from a pre-defined list.
  • Rating Scales: These scales allow respondents to rate their level of agreement, satisfaction, or preference.
  • Open-Ended Questions: These allow respondents to provide their own detailed answers.

e. Use Question Types Strategically

SurveyMonkey offers a diverse range of question types, each with its own strengths and weaknesses. Here are some popular options:

  • Multiple Choice: Ideal for closed-ended questions with limited options.
  • Rating Scales: Great for measuring sentiment, satisfaction, or agreement.
  • Ranking Questions: Useful for prioritizing items or features.
  • Open-Ended Questions: Effective for gathering detailed feedback or explanations.
  • Matrix Questions: Efficient for presenting multiple related questions in a compact format.

f. Consider Question Order

The order of your questions can significantly influence respondents’ answers. Start with easy and engaging questions to capture their interest. Build up to more complex or sensitive topics gradually.

g. Include a “Don’t Know” Option

If you’re unsure about a particular question, allow respondents to select “Don’t Know” as a valid response.

h. Avoid Sensitive or Personal Questions

Unless absolutely necessary, steer clear of questions that could make respondents uncomfortable or reluctant to participate.

5. Optimize for Mobile Devices

With the rise of mobile usage, it’s crucial to ensure your survey is optimized for mobile devices. SurveyMonkey allows you to preview your survey on different screen sizes, enabling you to identify potential formatting issues.

6. Add Logic and Branching

Logic and branching can enhance your survey’s functionality and ensure respondents only answer questions relevant to their responses. This can create a more personalized experience for each participant.

For example, you could use logic to:

  • Hide certain questions based on a respondent’s previous answers.
  • Direct respondents to specific sections based on their choices.
  • Calculate scores or perform other calculations based on respondent data.

7. Design an Appealing Look and Feel

The visual appeal of your survey can greatly influence participation rates. Choose a professional-looking theme and incorporate images or videos to make it more engaging.

8. Include Clear Instructions

Clearly outline how to complete the survey and provide helpful tips or examples if necessary. Consider including:

  • A welcome message to introduce the survey and its purpose.
  • Instructions for each question type, particularly for unfamiliar question formats.
  • A “Thank you” message upon completion of the survey.

9. Test Your Survey Before Launch

Before sharing your survey with the intended audience, conduct a thorough test. This will help you identify any errors, inconsistencies, or areas for improvement. Ask colleagues or friends to take the survey and provide feedback on the clarity and flow.

10. Promote and Distribute Your Survey

Once you’re satisfied with your survey, it’s time to promote and distribute it to your target audience. You can share your survey via:

  • Email: Send a personalized email with a link to the survey.
  • Social Media: Share the survey link on your social media channels.
  • Website or Blog: Embed the survey on your website or blog.
  • QR Codes: Create a QR code that respondents can scan with their mobile device.

11. Analyze Your Survey Results

After receiving responses, analyze the data to gain valuable insights. SurveyMonkey offers various tools for analyzing your data, including:

  • Charts and graphs: Visualize your data and identify key trends.
  • Data tables: View detailed data in a tabular format.
  • Report generation: Generate professional reports to share your findings.


Creating a SurveyMonkey questionnaire is a valuable skill for anyone seeking data-driven insights. By following these steps, you can craft a high-quality survey that achieves your objectives and yields meaningful results. Remember to keep your survey clear, concise, and engaging, and always test it thoroughly before launching it to your audience. With a little planning and effort, you can leverage the power of SurveyMonkey to collect the information you need to make informed decisions and achieve your goals.


1. What is SurveyMonkey, and how does it work?

SurveyMonkey is a powerful online survey platform that allows you to create, send, and analyze surveys. It offers a wide range of features and templates to help you gather valuable insights from your audience. To use SurveyMonkey, you simply create an account and select a survey template or start from scratch. You can then customize the questions, add different question types, and choose how you want to distribute your survey. Once you’ve launched your survey, SurveyMonkey will collect responses and provide you with comprehensive data analysis tools to understand the results.

2. What types of questions can I include in my SurveyMonkey questionnaire?

SurveyMonkey allows you to include a variety of question types to effectively gather information. You can choose from multiple-choice, dropdown menus, rating scales, open-ended text boxes, and more. For example, you can use multiple-choice questions for demographic information, rating scales to gauge satisfaction levels, and open-ended questions to gather detailed feedback. The diverse selection of question types allows you to tailor your survey to your specific needs and gather the information you need most effectively.

3. How can I ensure my survey questions are clear and unbiased?

Clarity and neutrality are crucial for creating effective survey questions. Ensure your questions are concise, easy to understand, and avoid leading or biased language. For example, instead of asking “Do you agree that our product is superior to the competition?”, you could ask “What aspects of our product do you find most appealing?”. By using neutral language, you encourage respondents to provide honest and unbiased feedback.

4. How can I improve the response rate for my SurveyMonkey survey?

Increasing your survey response rate is essential for gathering meaningful data. You can improve your response rate by offering incentives, ensuring the survey is easy to complete, and personalizing the experience. Offer small rewards for participation, keep the survey length manageable, and tailor the survey language and content to your target audience. Additionally, using clear and concise instructions and a visually appealing design can also encourage more respondents to complete the survey.

5. What are some best practices for designing a survey layout?

A well-designed layout enhances the survey experience and encourages completion. Structure your survey logically, grouping related questions together and presenting them in a clear and visually appealing manner. Use headings, subheadings, and white space to break up the content and improve readability. Consider using visuals such as images or charts to make the survey more engaging. A well-organized layout can make the survey easier to navigate and more enjoyable for respondents.

6. How can I analyze the results of my SurveyMonkey survey?

SurveyMonkey provides powerful data analysis tools to help you understand your survey results. You can create charts, tables, and graphs to visualize your data and identify trends. The platform also offers various reporting options to summarize and present your findings effectively. You can use these features to analyze responses, identify areas for improvement, and gain actionable insights from your survey data.

7. Are there any limitations to using SurveyMonkey?

While SurveyMonkey offers many features and benefits, it does have some limitations. The free version has limited features and a maximum number of survey responses. For more advanced features, such as custom branding and in-depth data analysis, you may need to upgrade to a paid plan. Additionally, SurveyMonkey’s platform may not be the most suitable option for highly specialized surveys requiring complex logic or advanced data visualization capabilities.

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